[ad_1]
Durex India’s 2025 International Women’s Day initiative — The Durex Blocker — represents a strategic expansion of the brand’s physical protection-focused advocacy to digital safety. The initiative addresses the pervasive issue of online harassment faced by women engaging with sexual wellness content.
The Durex Blocker campaign leverages the brand’s established credibility in open dialogue about intimacy to confront the toxic responses women often receive when participating in such discussions online. Rather than relying on automated moderation, the initiative employs a human-led approach — women submit screenshots of abusive messages, and a Durex team manually blocks offenders across the brand’s platforms.
Women who feel fatigued by online harassment may appreciate the tangible solution of direct intervention offered through this initiative, which positions Durex as an ally in digital safety beyond its product utility.
Image Credit: Durex
[ad_2]
Source link