Wildfire Relief Initiatives : Beauty Together

The ‘Beauty Together’ initiative, spearheaded by clean beauty pioneer Josie Maran, unites over 30 leading beauty brands to provide critical support for Los Angeles wildfire relief efforts. Launching with a charity sales event this Thursday, the campaign will offer immediate and long-term financial assistance to those impacted by the devastating fires.

Prominent brands like Sol de Janeiro, Summer Fridays, Merit, Tower 28, and Youth to the People have joined the cause. Many are donating proceeds from their sales, with Maran pledging all revenue from JosieMaran.com on the launch day to the relief fund. At noon PST, Maran and participating brands will go live on Instagram to raise awareness.

Highlighting the initiative’s mission, Maran emphasized the importance of financial aid, allowing affected families to prioritize their immediate needs, from housing deposits to essentials like groceries and medication. ‘Cash helps — perhaps like no other assistance,’ she stated. This collaborative effort showcases the beauty industry’s power to unite for impactful change.

Image Credit: Josie Maran