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The Miu Miu L’Été 2025 campaign presents a whimsical yet sophisticated exploration of youth-inspired fashion. Directed by Siân Davey and starring models Diana Silvers and Callina Liang, the campaign evokes a carefree summer spirit through its interplay of light, movement, and expressive styling.
The Miu Miu L’Été 2025 collection reinterprets classic childhood aesthetics — such as school uniforms, sporty silhouettes, and playful undergarments. These sensibilities are elevated through bold hues like pink, red, and periwinkle, alongside refined fabrics including cotton poplin, piqué, and knit. The structured aviator jackets, tennis skirts, and tailored grey ensembles contrast with breezy sundresses and polos. This delivers a dynamic tension between polished and undone looks. A notable collaboration with Petit Bateau also introduces exclusive co-branded basics, such as striped cotton jersey tank tops and briefs.
Image Credit: Miu Miu
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