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Victor Solomon x Michelob ULTRA have teamed up to create a stunning tribute to basketball excellence with the release of limited-edition NBA Championship bottles, just in time for the 2025 Finals. Fusing art, sport, and luxury, the collaboration transforms Michelob ULTRA’s signature bottle into a collector’s item — complete with a wearable pendant made from recycled NBA trophy gold.
The intricately designed bottle features Solomon’s stained glass-inspired base, a gradient wrap symbolizing ascension, and a gold-infused basketball pendant encrusted with diamonds. Select bottles will be gifted to historic NBA dynasties, the 2025 champions, and 15 lucky fans via a national sweepstakes. Solomon, known for designing NBA trophies, aimed to elevate the packaging to ‘trophy status’ — and succeeded.
A 60-second campaign film and custom-designed experiences further embed Michelob ULTRA into championship culture, underscoring its role as the NBA’s official global beer sponsor.
Image Credit: Michelob ULTRA
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