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The NESN 360 streaming platform now boasts a redesigned interface and improved functionality ahead of the second half of the Boston Red Sox season. The revamped app was developed in partnership with streaming technology provider ViewLift.
The upgraded NESN 360 streaming platform focuses on delivering a more seamless user experience through simplified login procedures, enhanced streaming reliability, and content organization centered around live games. Key improvements include a password-less authentication system, automatic playback of live games upon opening the app, and a more intuitive layout for discovering sports content.
The upgrade of the NESN 360 streaming platform arrives during a period of growth for the service, which saw record subscription numbers following a price reduction earlier in 2025, and aligns with broader industry trends favoring streaming over traditional broadcast and cable viewing.
Image Credit: NESN
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