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From The Kool-Aid Man and Green Giant to The Pillsbury Doughboy, the first-ever Instacart Super Bowl ad is full of familiar faces. Set to air during the second quarter of the Big Game, We’re Here is a 30-second sport that unites grocery brands, their mascots, and stars of previous Super Bowl commercials. Together, the icons show Instacart’s role in saving families time by taking care of their groceries.
The ad unfolds on a hilltop with Mountain Dew Puppy Monkey Baby and Cheetos’ Chester Cheetah, who are soon joined by HEINZ Wiener Dogs and others like Mr. Clean, the Energizer Bunny, and Old Spice Guy. United, the mascots emphasize how easily favorite grocery brands come together in a single place, and conveniently show up on the doorsteps of Instacart customers.
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