Trendy Sobriety Campaigns : Sober Chic

‘Maison Perrier Chic’ has unveiled its ‘Sober Chic’ campaign, celebrating the rise of mindful, stylish lifestyles with its new line of sophisticated non-alcoholic mocktails. Launching during Dry January, this bold initiative transforms alcohol-free socializing into a year-round emblem of elegance and taste.

Crafted in collaboration with expert bartenders, Maison Perrier Chic offers luxurious mocktails like ‘Citrus Fiz,’ ‘Rosélini,’ and ‘Lemonjito,’ blending signature bubbles with concentrated juices, botanicals, and natural flavors — all under 30 calories. Perfect for any occasion, these drinks elevate the experience of sobriety without compromising on style.

Featuring stunning visuals by Arnaud Pyvka, the campaign spotlights individuals in inspiring professions — from pilots to surgeons — embracing ‘Sober Chic’ with effortless French glamour. Launching in France and expanding globally, the campaign includes eye-catching out-of-home activations, social media films, and influencer partnerships.

Image Credit: Maison Perrier