Tim Hortons x The PWHL

Tim Hortons x The PWHL, in collaboration with Mattel, Inc., have unveiled the ‘Barbie® Tim Hortons® PWHL™ Dolls.’ Available at participating Tim Hortons restaurants across Canada, as well as online at the TimShop and PWHL Shops, these limited-edition dolls celebrate women’s hockey while connecting sport, culture, and community engagement.

As part of the partnership’s commitment to expanding opportunities for girls in hockey, Tim Hortons will contribute $5 from each doll sold in participating restaurants and through the TimShop to the Grindstone Foundation. The PWHL will match this with an equal donation for purchases made through its online store, doubling the initiative’s impact on grassroots hockey programs.

Inspired by PWHL stars Sarah Nurse and Marie-Philip Poulin—both recognized as Barbie role models in 2020 for advancing women’s hockey—the dolls come complete with “a Tim Hortons PWHL jersey, hockey stick, helmet, and skates.” Retailing for $34.99, they aim to inspire young athletes through representation and the empowerment of sport.

Image Credit: Tim Hortons