The Future of AI in Marketing : AI-Generated Marketing

In my keynote at Future Festival World Summit 2024, I explored how AI-generated marketing is evolving — reshaping efficiency, creativity, and personalization. AI marketing is projected to surpass $107.5 billion by 2028, a figure comparable to the GDP of entire countries. But while AI streamlines data analysis, social media marketing, and ad creation, it still can’t replace the human touch.

Brands are using AI not just for automation but to enhance creativity. Take Virgin Cruises, which leveraged AI-powered video customization featuring Jennifer Lopez, blending AI’s efficiency with human-driven storytelling. Meanwhile, Adobe Express partnered with Job Creators Studio to develop AI tools that generate branded content in seconds, freeing marketers to focus on strategy and innovation.

The key is authenticity. Consumers crave marketing that resonates emotionally, and AI should be a tool — not a replacement — for human intuition. By balancing AI’s power with creativity, empathy, and ethical transparency, brands can create marketing that truly connects.

Want to explore the future of AI-driven marketing? Join us at Future Festival 2025! Miami (Feb 25-26), NYC (June 3-4), or Toronto World Summit (Sept 23-25). Register now!

Image Credit: Trendhunter