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Breezm expands into the U.S. market, bringing its tech-forward, customized eyewear experience to American consumers for the first time. Founded in Seoul in 2017, the South Korean brand has opened its flagship U.S. store in Midtown Manhattan, introducing 3D-printed, made-to-order glasses designed for precise fit and comfort.
Unlike traditional, mass-produced frames, Breezm uses AI and 3D facial scanning to analyze each customer’s unique features—including facial shape, symmetry, and contours. From there, it recommends the best-fitting styles from a library of over 100 frame designs. Each pair is then 3D-printed with exact measurements for the bridge, temples, lenses, and optical center.
This innovative process results in eyewear that fits better, feels better, and suits individual facial profiles. Building on the success of 12 stores across Asia, Breezm’s U.S. debut sets the stage for further expansion, including additional store openings and a mobile app for at-home facial scanning expected in Fall 2025.
Image Credit: Breezm
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