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On TikTok, teens and young adults are participating in the Burn Lines challenge to intentionally get “sunburn tattoos” by applying strategically placed tape or stencils, and as a leader in sun protection and skin cancer prevention, La Roche-Posay is stepping up to promote healthy habits and safety.
To fight misinformation and educate the public in a clear, accessible way, La Roche Posay will create content and build a positive movement with #DermsAgainstBurns. With the support of revered dermatologists and leading health associations, La Roche-Posay will share the importance of scientifically backed sun safety measures, like wearing a hat, protective long-sleeve clothing, sunglasses, and applying a broad-spectrum sunscreen SPF50+/UVA on uncovered areas of the body.
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