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Ocean Spray has entered a multi-year agreement with the Leagues Cup, becoming the ‘Official Juice Sponsor’ of the high-profile summer soccer tournament featuring 36 teams from Major League Soccer (MLS) and LIGA MX. This marks the brand’s inaugural foray into professional soccer, aligning with its ‘Just Add Cran’ campaign—a platform celebrating vibrant, cranberry-infused moments.
To launch the partnership, Ocean Spray is introducing a sweepstakes offering fans the chance to win a trip to the 2025 Leagues Cup Final, along with hundreds of additional prizes; entry is enabled through qualifying purchases and digital receipt uploads.
Complementing the campaign are limited-edition juice bottles featuring bold, soccer-themed designs, available in 64oz and 10oz formats. The collaboration also includes interactive fan experiences, social activations, and culinary content spotlighting cranberry-forward recipes. Moreover, Ocean Spray’s entry into soccer represents a dynamic step toward engaging North America’s growing and energetic sports community.
Image Credit: Ocean Spray
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