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DICK’S Sporting Goods’ establishment of Cookie Jar & A Dream Studios represents a strategic expansion of its brand narrative beyond retail and into original sports content creation. The initiative builds upon the company’s decade-long track record in sports documentary filmmaking, which includes two Emmy-winning productions. By institutionalizing these efforts under a dedicated studio, DICK’S Sporting Goods positions itself alongside established sports media entities while maintaining focus on human-centered narratives that highlight perseverance, community impact, and the emotional resonance of athletic pursuits.
Cookie Jar & A Dream Studios’ debut sports content creation project focuses on the Little League World Series to capture grassroots sports moments with professional production values through partnerships with Imagine Entertainment and MLB Studios. The studio’s name pays homage to the company’s humble origins, creating a through-line between its current media ambitions and founder Dick Stack’s entrepreneurial journey that began with a modest investment from his grandmother’s cookie jar savings.
Image Credit: DICK’S Sporting Goods
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