Sports Beauty Partnerships : WNBA’s New York Liberty

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Fenty Beauty and Fenty Skin are making headlines with the announcement of their official partnership with the WNBA’s New York Liberty. The collaboration marks a first for both the team and the beauty brand, uniting two powerhouses in empowerment and visibility. As part of the deal, Liberty players will wear Fenty-branded warm-up apparel, and the brand will activate beauty experiences in Barclays Center throughout the season.

Rihanna, founder of Fenty Beauty, stated that the partnership represents strength, confidence, and beauty on and off the court. With the Liberty’s rising profile and the WNBA’s growing cultural momentum, this collaboration blends sports, inclusivity, and beauty in a groundbreaking way. It sets the stage for deeper integration between lifestyle branding and women’s professional sports.

Image Credit: New York Liberty

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