Spirit-Infused Coffee Blends : Specialty Coffee Brand

787 Coffee’s strategic expansion represents a compelling case study in specialty coffee brand growth. The company sets itself apart in the market with the introduction of high-quality blends that are infused with various spirits like rum, whiskey, and tequila.

The company’s trajectory from hurricane-related setbacks in 2016 to operating over 30 locations across multiple markets demonstrates remarkable resilience and business acumen. 787 Coffee’s unique farm-to-cup model features high-altitude Puerto Rican beans sourced directly from growers at 3,000 feet. This provides distinct quality differentiation in New York City’s crowded specialty coffee brand market.

787 Coffee’s commitment to ethical sourcing ensures farmers receive substantially more than the typical 10% of retail value. The single-origin Puerto Rican beans offer terroir-specific flavors that stand out from generic blends. The company’s vertical integration from farm to café guarantees quality control while allowing for compelling storytelling about coffee origins.

Image Credit: 787 Coffee