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Octagon LOAD is characterized by a multi-station, bolt-down apparatus designed for comprehensive, full-body workouts performed in a standing position. This is intended to engage the entire kinetic chain and incorporate variable resistance.
The gym’s strategy involves converting previously underutilized areas into dedicated, premium-access zones that operate on a fee-based model, aiming to alleviate crowding in general workout areas while creating a new revenue stream. The decision to expand the specialized functional training system is attributed to positive initial outcomes at the pilot location, including high levels of member participation and reported improvements in training effectiveness.
Image Credit: Gold’s Gym SoCal
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