Soccer Star-Fronted Soda Campaigns : Thirsty For More campaign

The Pepsi MAX® Thirsty For More campaign is launching with the help of David Beckham as part of the brand’s commitment to encouraging passionate pursuits in one’s everyday life. The campaign includes a film that celebrates simple pleasures like playing video games with friends, singing at karaoke and taking a road-trip, while also encouraging physical pursuits like Beckham. The campaign comes as part of the brand’s continued partnership with Beckham that has been in place for more than 20 years and highlights his love for football as well as motorbiking.

CMO Beverages, UK&I at Pepsi Steven Hind spoke on the Pepsi MAX® Thirsty For More campaign saying, “Our latest campaign empowers people throughout the UK to pursue their passions without any fear of judgement. Thirsty For More is about tuning into what makes you feel alive and enjoying it, unapologetically – and we’re excited to ignite this message nationwide this Spring.”