Soccer-Centric Soda Spots : Refresh the Game

Pepsi has launched ‘Refresh the Game,’ a global campaign celebrating its five-decade association with soccer. Central to the initiative is a 60-second film that blends iconic moments from Pepsi’s advertising history with present-day talent, spotlighting both men’s and women’s soccer across generations.

The campaign features an intergenerational lineup, including Pelé, David Beckham, Ronaldinho, and leading women’s players such as Alexia Putellas, Lauren James, Caroline Graham Hansen, Farah Jefry, and Leah Williamson. The film reimagines scenes from past Pepsi commercials, including the “1974 Join the Pepsi Generation, 2005’s Surfers, and 2003’s Wild West” while integrating dynamic play sequences and product moments.

In addition to the global spot, the campaign includes “localized content with regional players such as Signe Bruun, Jéssica Silva, and Stina Blackstenius.” Moreover, Refresh the Game reflects Pepsi’s commitment to uniting diverse voices and reinforcing its brand legacy within the global sport through storytelling and nostalgia.

Image Credit: Pepsi