Skin-Blurring Powder Blushes : Soft Focus Blurring Blush

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The blurring effect of a camera lens inspired Ilia’s latest clean beauty innovation, Soft Focus Blurring Blush. This talc-free powder blush is buildable, blendable and useful for achieving a lasting flush for 12 hours.

This vegan-friendly, sensitive-safe powder blush is designed to diffuse pores and smooth out texture with just the right amount of light-filtering powders, while skin-caring ingredients like edelweiss, winged kelp and squalane support more hydrated, smooth, and firm skin over time. Ilia’s Soft Focus Blurring Blush debuted in a range of shades, from bright coral and rich berry to baby pink, with names as intimate, detailed, and full of story as moments captured by a photographer.

Soft-focused beauty looks are in high demand at the moment, thanks to their ability to soften perceived imperfections, enhance natural features, and create an effortlessly polished finish with a swipe.

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