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Maje x Holt Renfrew kicked off a new chapter for the French contemporary label with the launch of three shop-in-shop boutiques across Canada. The first opened August 16 at Square One in Mississauga, followed by downtown Calgary on August 22 and downtown Montreal on August 29. This strategic partnership comes after the closure of Maje’s former Canadian retail partner, Hudson’s Bay.
Available in-store and online at holtrenfrew.com starting mid-September, the collaboration introduces Maje as the first contemporary brand to be featured by the luxury retailer. ‘The partnership is a natural fit,’ said Laura Yetman, VP of retail and business development at SMCP North America.
The move reflects a broader strategy under SMCP CEO Isabelle Guichot to accelerate growth in North America, as Maje pivots toward upscale positioning with a focus on full-price retail.
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