Rowformer Studio Openings : STRONG Pilates Rowformer

A new STRONG Pilates Rowformer studio is set to revolutionize Vancouver’s fitness scene with the city’s first studio offering this innovative hybrid machine, officially opening its doors on May 30, 2025. Originating in Australia, the Rowformer combines a Pilates reformer with a rowing machine to deliver a unique full-body workout that fuses strength training, cardio, and low-impact Pilates into a single, efficient session.

The new STRONG Pilates studio, located at 1455 W Georgia St., is spearheaded by Vancouver-based Pilates instructor and fitness influencer Goli Hashtroudi Cramer. Unlike traditional Pilates classes, STRONG’s method is designed for all fitness levels and appeals to both men and women looking for effective, joint-friendly training. With celebrity fans like LeBron James and Cristiano Ronaldo popularizing the benefits of Pilates — such as enhanced flexibility, core strength, and balance — the method is gaining mainstream momentum.

As the global Pilates and yoga studio market is projected to reach $420.98 billion by 2032, STRONG Pilates’ Vancouver entry is strategically timed to meet rising demand for performance-driven, boutique fitness experiences.

Image Credit: STRONG