Rosalie Ennes Is Empowering Entrepreneurs Through Risk Management and Resilience – Blogging Tips & Events for Content Creators Everywhere

Meet Rosalie Ennes, the Founder and CEO of Portecua Consulting, a risk advisory and consulting firm empowering impact-driven entrepreneurs and small business owners.

After more than 13 years of navigating the complexities of the corporate world, Rosalie recognized a glaring need: too many entrepreneurs—especially women and BIPOC-led businesses—were missing the mark on effective risk management. Motivated by a desire to change this, she founded Portecua Consulting to deliver strategic, tailored risk solutions that protect and optimize operations. Rosalie’s firm specializes in helping businesses scale while fostering a sense of security and resilience. Her passion for cultivating a risk-savvy mindset has made Portecua Consulting a go-to partner for entrepreneurs looking to grow their ventures confidently.

We asked Rosalie about the story behind the founding of Portecua Consulting, her unique approach to risk management, and the milestones she’s most proud of since launching her firm.

Tell us the story behind your company’s founding. How and why did you start working on Portecua Consulting?

I’ve always been immersed in the world of risk, but my leap into entrepreneurship came after a final push from a layoff. After more than 13 years of learning and growing within the corporate world, I knew it was time to take my knowledge, expertise, and resources and trust the magic of new beginnings. 

From looking at the statistics, I also knew that women and BIPOC entrepreneurs and small business owners were starting businesses at record levels. Yet, the revenue, funding, and survival rates still trended lower than our counterparts. There was, and is, so much untapped potential to build, lead, and run successful businesses that drive change and maximize impact on our communities. 

So I founded my consulting firm, Portecua Consulting, to do my part and give us a powerful lever to build our beautiful businesses—a risk lens. 

What makes Portecua Consulting different from other similar companies in the industry?

My approach and lived experience, which allow me to serve from a unique perspective that creates unparalleled value for my clients. Because, the truth is, risks are everywhere, but risk management is not. I am on a mission to change that! 

By taking a risk-informed approach, my clients are able to make great decisions that grow, scale, and protect their business and use their precious resources of money, time, and energy in the most optimal way. We make sure it all works together intentionally and sustainably across strategy, finances, operations, and transformational initiatives. 

Plus, as a women and BIPOC entrepreneur myself, I am able to relate to and hold space for our lived experiences, perspectives, and challenges and use that experience to offer solutions in a way that works for my clients.

In navigating setbacks or failures, how have you balanced self-reflection and accountability without succumbing to self-doubt? 

I am an overthinker and perfectionist by nature, so setbacks or failures were something I actively avoided. Entrepreneurship has brought out a different side of me. I no longer fear setbacks because I see them as learning experiences. I know I am not set on one specific path as one might see in a corporate role. So if an offer didn’t land as expected if I didn’t get all of my to-do list done, or if I didn’t get that grant, I give myself some grace, feel the feelings, and reflect on what I can do differently moving forward. 

Not to mention that going into this entrepreneurial adventure, I knew I was going to face a lot of rejection initially because risk management was not a topic that was top of mind for entrepreneurs and small business owners. It was taking a back seat to sexy topics like product, sales, marketing, and branding, so it would take some time to show how powerful a risk lens can be. All in all, while moments of self-doubt are normal, for me, it’s all about building forward momentum.

We dare you to brag. What achievements are you most proud of? 

I am proud of all the work I’ve put into launching Portecua Consulting since early 2023. I am particularly proud of how intentional I have been about putting myself out there when it comes to networking and visibility. In my first two years, I’ve networked with hundreds of entrepreneurs through events, conferences, communities, and programs, racking up more than 170 events and more than 100 one-on-one conversations. And I’ve been visible within podcasts, publications, and profile features. I’ve put myself out there in all the ways. Knowing the entrepreneurial ecosystem I’ve cultivated is filled with like-minded and values-aligned individuals that also seek to impact is a great feeling. 

Looking beyond traditional metrics, how do you define and measure long-term success for yourself and Portecua Consulting? 

Long-term success to me means everyone is empowered with a risk mindset, no matter their role or background in the world. I love it when a friend, fellow entrepreneur, or client tells me they thought about risk, used a risk lens on their situation, or did a risk assessment before making their decision. I would love for that to happen more and more.  

What’s next for you and Portecua Consulting? 

A book launching at the end of February 2025! Never did I think I would become an author, but writing a book feels so aligned to my journey in building out Portecua Consulting. 

It’s a business book on risk, of course—one that walks you through how to become friends with risk to grow, scale, and impact. It’ll be told through the lens of stories, filled with all the juicy details of what can go wrong and how to avoid it, followed by helpful insights and actionable takeaways to apply to your business. This seemed like the perfect, accessible vessel for us to feel seen, heard, and empowered with risk knowledge in order to build our beautiful businesses. 

In publishing, just like entrepreneurship, we need more diverse voices. As a woman, a woman of color, and a Latina, I feel proud to do my part here as well, and hopefully inspire others to write! 

Rosalie is a member of Dreamers & Doers, an award-winning community that amplifies extraordinary women entrepreneurs, investors, and leaders by securing PR, forging authentic connections, and curating high-impact resources. Learn more about Dreamers & Doers and get involved here.