Restaurant Pop-Star Collaborations : mcdonalds bts

McDonald’s will launch the TinyTAN Happy Meal in September, marking its second collaboration with the Grammy-nominated K-pop group BTS since the original BTS Meal in 2021. The 2021 promotion featured a 10-piece Chicken McNuggets, medium fries, a medium Coke and two dipping sauces, Sweet Chili and Cajun, drawn from McDonald’s South Korea menu, and was offered across multiple global markets. For the new partnership, each Happy Meal will include one of two collectible TinyTAN toy sets: the Throwback Edition, showcasing characters in their 2021 BTS Meal promotional outfits, and the Encore Edition, debuting fresh looks that nod to the latest campaign. The Encore toys become available starting September 23, while the initial wave launches on September 3.

Each TinyTAN Happy Meal box incorporates a QR code that, when scanned, generates popular BTS tracks for an enhanced digital experience, bridging the physical and virtual realms of fandom. To celebrate the rollout, McDonald’s will host a “Magic Meetup” on September 27 and 28 at nya West in Los Angeles, offering fans an immersive, multisensory event featuring music, games and themed Happy Meal activations. This release follows a series of recent McDonald’s collaborations such as Hello Kitty and Teenage Mutant Ninja Turtles Happy Meals in August, “Lil McDonald’s” mini toy sets in July, and adult-oriented offerings like the McDonaldland and Minecraft meals, demonstrating the chain’s ongoing strategy to leverage pop culture partnerships for customer engagement and sales growth.

Image Credit: McDonald’s, TinyTan