Restaurant Merchandise Collections : Fogo is Fire

The ‘Fogo is Fire’ collection marks Fogo de Chão’s debut into the world of merchandise, launched alongside the restaurant’s national brand campaign.

This collection celebrates the restaurant’s Brazilian heritage, with “Fogo” meaning fire in Portuguese, and encapsulates the lively energy and warmth central to the Fogo de Chão dining experience. Inspired by “the vibrant culture of Southern Brazil, the collection brings the essence of Brazilian warmth and spirit into everyday moments, complementing both special occasions and casual gatherings.”

The collection features playful designs that “pay homage to Brazilian culinary traditions, including references to the beloved picanha, while also offering a lighthearted introduction to Portuguese pronunciation.” This merchandise aims to engage fans and provide a fun, unique way to connect with the brand’s vibrant atmosphere and authentic dining experience.

Image Credit: Fogo de Chão