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Lacoste x Novak Djokovic have launched an exclusive capsule collection timed with the US Open. The collection reimagines Lacoste’s iconic Crocodile emblem, transforming it into a GOAT (Greatest of All Time) symbol in tribute to Novak Djokovic’s extraordinary career and his role as a global ambassador for the brand. Featuring a curated selection of polos, sweats, and hats, the capsule blends sport-inspired style with refined design for both men and women.
Drawing inspiration from fan culture, Lacoste developed the GOAT motif directly from social media engagement and community commentary celebrating Djokovic’s achievements. Moreover, by channeling this fan-driven recognition into the capsule’s identity, the brand highlights the intersection of athleticism, cultural resonance, and contemporary fashion.
To mark the launch, Djokovic personally unveiled the collection at Lacoste’s flagship store on Fifth Avenue in New York, where invited guests were offered an exclusive first look at the pieces during a special event.
Image Credit: Lacoste
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