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In celebration of its 20-year legacy, Activia is partnering with Disney’s upcoming film, Freakier Friday, in theaters August 8. As such, the Activia Glow-Up Bags include curated items for a red carpet-inspired experience, along with movie tickets.
Additionally, Activia is refreshing its brand with updated recipes using simpler ingredients, modern packaging, and the launch of Activia Proactive. This new yogurt contains “billions of live and active probiotics, 10 grams of protein, and 3 grams of prebiotic fiber per serving, aimed at supporting a healthy gut.” Together, these efforts reflect Activia’s commitment to innovation and its ongoing leadership in the probiotic yogurt category.
Image Credit: Activia
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