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CJ Olive Young, South Korea’s leading beauty and health retailer, is participating as a booth sponsor at the PGA Tour tournament held at TPC Craig Ranch in Texas from May 1 to May 4. As part of this initiative, Olive Young will host an engaging activation in the fan village from April 30 to May 4, introducing U.S. consumers to its top private-label K-beauty brands through the ‘HOUSE OF CJ’ experience.
At the ‘Olive Young Zone,’ three of the brand’s best-selling lines from Olive Young Global will be featured. ‘BIOHEAL BOH’ offers advanced, dermatologist-inspired anti-aging skincare; ‘BRING GREEN’ focuses on vegan, plant-based solutions for sensitive skin; and ‘COLORGRAM’ showcases trend-driven makeup with versatile lip and complexion products.
To further enhance the experience, visitors who download the Olive Young Global app and share their photo booth moment will receive a special beauty gift, reinforcing Olive Young’s growing presence in the North American market.
Image Credit: CJ Olive Young
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