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‘Dreamies’ treats are causing a stir on the streets of London. In a new campaign by adam&eveDDB, larger-than-life fiberglass cats appear to scramble up drainpipes, cling to rooftops, and dangle from billboards, all in pursuit of their favorite snack.
These eye-catching 3D installations are sculpted using 3D renders of real cat poses and hand-painted to lifelike perfection. Each scene captures the wild lengths cats will go for Dreamies’ treats. The result is outdoor advertising that’s fun and deeply relatable to cat lovers everywhere.
The campaign was brought to life with the help of Essence Mediacom, Jack Agency/Build Hollywood, and other media collaborators. It’s a bold, playful reminder of how irresistible these treats are and how life with cats is anything but ordinary.
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