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Kensing has introduced a new plant-based vitamin E ingredient called Sun E, which is derived from sunflower oil byproducts.
Sun E is positioned as a clean-label, natural alternative to synthetic vitamin E, with Kensing claiming it offers twice the bioactivity due to its higher concentration of RRR-alpha tocopherol, the most absorbable form of the vitamin. The company highlights that synthetic versions contain only a fraction of usable isomers, leading to lower efficacy and faster elimination from the body.
The plant-based vitamin E is sure to draw consumer attention as the ingredient emphasizes sustainability in a time when the health of the planet is a concern for many. By upcycling the ingredient from the sunflower oil production process, Kensing effectively reduces waste and improves environmental impact.
Image Credit: Kensing
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