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In a snack landscape often dominated by excess sugars and overly processed ingredients, That’s it. continues to redefine simplicity with the launch of its most minimalist product to date, ‘Organic Fruit Crunchables.’ Known for its commitment to clean, fruit-first snacking, the brand expands its portfolio with this crisp, shelf-stable innovation crafted from remarkably few ingredients.
Each variety of Fruit Crunchables is made with just one or two components—always 100% whole, organic fruit. Free from added sugars, concentrates, purees, and artificial additives, the product delivers a straightforward snacking option that aligns with growing demand for transparency and nutritional clarity. Following a “milestone year of over 200 million fruit servings delivered and availability in more than 82,000 retail locations, That’s it. remains focused on making real fruit both convenient and crave-worthy.”
The collection features four flavor options, ‘Apple,’ ‘Apple + Cinnamon,’ ‘Apple + Strawberry,’ and ‘Apple + Blueberry,’ each offering a crisp texture and naturally vibrant taste.
Image Credit: That’s it.
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