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Oatly, a large oat milk brand based in Malmö, Sweden, has officially introduced a new packaging overhaul that will improve the aesthetics of the brand’s beloved products. The brand’s latest campaign, focusing on its coffee creamers, will be supported by in-store elements like floor mat, cart, and shelf ads, drawing attention to the premium appeal of the products.
Elsewhere, the ‘Oatly Creamers present Fancy Parking Lot Coffee’ ad highlights the stories of individuals in search of fancy parking lot coffee experiences, showcasing patrons being treated to white-glove coffee service complete with an Oatly Creamer ice sculpture, opulent carts, live music, and more.
To add to the excitement, consumers can call the number on the side of Oatly’s new creamer packages to hear an Oatly employee’s high school drama teacher read the product details aloud.
Image Credit: Oatly
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