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Japanese video game firm Nintendo (NTDOY) announced Friday that it has decided to keep the price of its upcoming Switch 2 console unchanged despite the Trump administration’s sweeping tariffs.
Nintendo introduced the Switch 2 game console on April 2. It said the device would go on sale on June 5 and cost $449.99.
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Nintendo originally planned to begin taking preorders on April 9 in the U.S. However, on April 4, it postponed preorders “in order to assess the potential impact of tariffs and evolving market conditions.”
Now, it plans to start preorders on April 24 at the originally announced pricing. It also kept pricing unchanged for Switch 2 bundle with “Mario Kart World” ($499.99) as well as for standalone game titles “Donkey Kong Bananza” ($69.99) and “Mario Kart World” ($79.99).
“However, Nintendo Switch 2 accessories will experience price adjustments from those announced on April 2 due to changes in market conditions,” the company said in a news release. “Other adjustments to the price of any Nintendo product are also possible in the future depending on market conditions.”
The Switch 2 console is “likely to bear 22% tariffs at a minimum,” Wedbush Securities analyst Michael Pachter said in a client note April 4.
Most of the Switch 2 consoles imported into the U.S. likely will come from Vietnam, TD Cowen analyst Doug Creutz said in a report April 9. Switch consoles also are produced in China and Cambodia.
The Trump tariffs have been in flux in recent weeks. President Donald Trump paused reciprocal tariffs for 90 days for most countries, except for China. He also carved out exemptions for some electronics imports.
The Switch 2 features a larger, more vivid display than the original device. It also boasts faster performance thanks to its custom Nvidia (NVDA) graphics processor. Plus, it has new video chat functionality.
U.S. shares of Nintendo stock have performed well lately. The American depositary receipts for Nintendo have formed a double-bottom base with a buy point of 18.92, according to IBD MarketSurge charts. Nintendo stock ended the trading session Thursday at 18.06.
Follow Patrick Seitz on X, formerly Twitter, at @IBD_PSeitz for more stories on consumer technology, software and semiconductor stocks.
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