[ad_1]
Ahead of the FIFA Club World Cup, Benfica launched the Benfica Immersive Store, complete with a virtual locker room, a 3D merch store, and a multilingual AI concierge powered by Infinite Reality.
“Sports fans today crave deeper connections with their favorite clubs beyond traditional media,” said Sam Huber, CEO of MENA and Global President of Enterprise at Infinite Reality. This interactive, gamified experience takes fandom beyond the field and marks the first time a professional football club has leveraged a virtual experience to power its official merch store.
This next-gen experience can be accessed on Benfica’s current website without additional downloads or a special headset, and it offers a new way to engage with the club, behind-the-scenes content and pick up the latest merchandise in a lifelike setting.
[ad_2]
Source link