National Advocacy Campaigns : National Advocacy Campaign

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Bell Canada has initiated a national advocacy campaign titled ‘Build. Connect. Grow Canada.,’ urging the federal government and the Canadian Radio-television and Telecommunications Commission (CRTC) to revise policies that the company argues are discouraging private investment in broadband infrastructure. The campaign highlights Bell’s significant investments in expanding its pure fibre network — nearly $23 billion since 2020 — while warning that recent CRTC decisions allowing major telecom providers to resell access to each other’s fibre networks could undermine future expansion.

In its national advocacy campaign, Bell contends that this regulatory approach reduces the financial incentive for companies to invest in new infrastructure, leading to scaled-back deployment targets, reduced capital expenditures, and slower connectivity improvements. This may particularly affect rural, remote, and Indigenous communities. The company frames its position as not just a business concern but a national economic issue, emphasizing that robust broadband networks are essential for Canada’s competitiveness, job creation, and long-term digital resilience.

Image Credit: Bell Canada

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