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For Gen Z, little sweet treats aren’t just indulgences and Cornetto Max is a premium ice cream treat created to speak to this generation’s love of self-rewarding, investing in joyful moments that provide comfort in a busy world, and a more-is-more approach to flavor and texture. “Indulgence is a core driver for one in five ice cream lovers globally,” said Cornetto’s Global Brand Lead Hazal Kantman, “But for Gen Z, in particular, more is more, in lifestyle, fashion and food. Cornetto Max taps into that.”
Cornetto Max delivers a multi-textured experience with chocolatey disc tops, sauce layers and a taste of two different ice creams in one. Fueled by consumer insights, Cornetto Max launched in two new flavors: Hazelnut Chocolate and Mango and Vanilla.
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