M&M’s It’s More Fun Together

The M&M’s It’s More Fun Together campaign has been created as a new global creative platform focused on unity and bonding between generations. The campaign puts humor in the spotlight and emphasizes the ampersand in the brand’s name as a way to further draw the correlation with community encouragement. The campaign will include ads with people of different ages and backgrounds who share moments with one another over M&M’s candies like movie nights and more.

The M&M’s It’s More Fun Together campaign is targeted towards catching the attention of Gen Z, Millennials and Boomers, and will feature an expansive rollout that includes digital, social, TV, OOH channels and more. The campaign comes on the heels of the brand’s previous efforts to prioritize inclusivity and unity between divided consumers.