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‘House of Peroni Nastro Azzurro 0.0%’ is bringing the thrill of Formula 1® to Toronto for the first time, celebrating the brand’s second year of partnership with Scuderia Ferrari HP. Just ahead of the Formula 1 Pirelli Grand Prix du Canada in Montréal, the alcohol-free Italian beer brand is unveiling an immersive hospitality pop-up modeled after a vibrant Italian piazza, offering fans a taste of F1 culture.
Located in Toronto’s Yorkville, the House of Peroni Nastro Azzurro 0.0% will feature the Scuderia Ferrari HP show car, bespoke F1-themed infusions, curated culinary pairings, and a premium motorsport-inspired atmosphere. Concurrently, the brand is launching its ‘Pitstop Program’ across Toronto and Montréal, guiding fans to select venues to enjoy Peroni’s 0.0% brew.
Open across two weekends in June; the activation reflects Peroni’s commitment to merging style, sophistication, and sport in a uniquely Italian celebration of racing and refreshment.
Image Credit: Peroni Nastro Azzurro 0.0%
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