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The Laura Mercier app for Apple Vision Pro has been launched by the beauty brand to provide consumers with a luxury shopping experience from the comfort of home that doesn’t skimp on immersive elements. The app was created in partnership with visionOS developer Obsess and will enable Apple Vision Pro users with the ability to explore products in an interactive way. The app will also provide them with the ability to make purchases against the backdrop of a digital version of either the brand’s New York boutique or a Paris atelier.
Founder of Obsess and Chief Innovation Officer for Infinite Reality Neha Singh spoke on the Laura Mercier app for Apple Vision Pro saying, “The Laura Mercier app for Apple Vision Pro highlight’s Infinite Reality’s aim to transform flat 2D digital retail grids into immersive experiences that are engaging, dynamic and visually stunning… This interactive 3D unboxing feature highlights how brands can transform traditional e-commerce touchpoints into interactive, personalized experiences that drive both emotional connection and business results.”
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