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Lucra and ASENSEI have partnered to create an innovative solution that enables fitness brands to leverage their existing members as powerful marketing tools through gamified competitions. By combining Lucra’s white-label challenge platform with ASENSEI’s AI-powered movement recognition technology, the partnership offers fitness companies a turnkey system to create engaging competitions that can be implemented without upfront costs or technical hurdles.
The Lucra x ASENSEI solution provides brands with tools to run both paid and free gamified competitions featuring leaderboards, rewards, and referral incentives, which can be deployed through web browsers or embedded within existing apps. This approach aims to address two critical industry challenges — rising customer acquisition costs and member retention pressures. The technology transforms loyal customers into brand ambassadors who naturally attract new members through social competition mechanics while simultaneously increasing their own engagement and lifetime value through recurring challenges.
Image Credit: Lucra and ASENSEI
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