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A website’s homepage is a digital front door that makes a crucial first impression that can determine whether visitors stay to explore, and Saks Global launched a personalized homepage as part of the Saks Fifth Avenue online and mobile app experience. The inspiring content shown on the homepage, created to boost customer lifetime value and loyalty, is unique to individual customers and tailored to their preferences with machine learning algorithms that make the most of real-time customer behavior.
Initially, the personalized homepage launched to 5% of ecommerce traffic, and since then, 100% of Saks.com traffic has been directed to the personalized homepage. As Saks Global detailed in a press release, “Performance of the homepage has exceeded expectations, driving a 7% increase in revenue per visitor and improving conversion by nearly 10%.”
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