Humorous Hotel Campaigns : Marriott Bonvoy x Mercedes

Marriott Bonvoy x Mercedes-AMG PETRONAS Formula One have launched ‘The Secret Concierge,’ a witty, travel-focused content series starring British comedian Jack Whitehall. Crafted by OH SIX Agency and 160over90, the campaign merges elevated hospitality with motorsport culture, introducing a fresh, engaging angle to branded storytelling.

Whitehall portrays an eccentric concierge charged with crafting tailored experiences for F1 drivers George Russell and emerging talent Kimi Antonelli. Each installment, guided by local influencers, explores Formula One host cities through the lens of premium travel and cultural immersion.

The first episode, set in Barcelona, follows Russell’s request for an itinerary featuring “tapas, comfortable hotel amenities, and city exploration.” Whitehall enlists creators @ItalianBach and @GeorgeClarkee to test each element; from food and hotel rooms to scenic drives, before finalizing the plan. With a blend of humor and authenticity, the series illustrates Marriott Bonvoy’s commitment to experiential travel while offering a lighthearted take on Formula One lifestyle.

Image Credit: Marriott Bonvoy