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Nitro Circus, the action sports entertainment company, has partnered with workwear brand Genuine Dickies to launch a 12-city experiential tour at Walmart locations across the western United States. This ‘retailtainment’ initiative will feature high-energy BMX stunt performances by top athletes like Dickies ambassador Ryan Williams, as well as live music, food offerings, and interactive brand activations.
The experiential tour is free to the public and builds upon Nitro Circus’s previous successful collaboration with Walmart during its 2020 drive-in tour. The version with Genuine Dickies, however, is edesigned as immersive festival-style gatherings that allow spectators closer proximity to the action. The tour serves as a precursor to Nitro Circus’s larger North American ‘Off The Rails’ arena tour, which is scheduled for later in 2025.
Image Credit: Nitro Circus x Genuine Dickies
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