Heritage-Honoring Shopping Festivals : DFS Hosts LNY Activations

DFS hosts LNY activations at its Hong Kong and Macau locations, offering exclusive promotions and engaging experiences to celebrate the festive season.

As part of this celebration, the ‘Fortune Gold Rush’ promotion, which runs from January 28 to February 7, provides DFS CIRCLE members with the opportunity to participate in a red packet wall game. This game features “a variety of prizes, including a 999.9 gold ingot, leather goods, beauty products, and hospitality vouchers.”

In addition to this, the campaign incorporates feng shui predictions for the Year of the Snake, bringing a touch of cultural significance to the festivities. To further enhance the experience, DFS is offering ‘God of Fortune’ appearances and personalized beauty consultations in-store. Furthermore, limited-edition red packets are available with purchases at select DFS locations worldwide. Through these carefully curated initiatives, DFS seeks to create a memorable shopping experience while honoring the traditions of the Lunar New Year.

Image Credit: DFS