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Canada Soccer has announced that consumer health company Haleon Canada has become its Official Consumer Health Partner for both the men’s and women’s national teams. This comprehensive sponsorship — which is Haleon Canada’s first full-portfolio national partnership — encompasses category exclusivity across pain relief, oral care, vitamins, digestive health, and respiratory products.
The collaboration aims to integrate health education with soccer participation, leveraging major international tournaments like the 2026 FIFA World Cup and 2027 FIFA Women’s World Cup as platforms for joint initiatives. Haleon Canada’s portfolio includes over 25 brands with household names like Advil and Sensodyne in the mix. Throughout the league, the company’s product portfolio will be activated through various digital campaigns, eye-catching stadium promotions, and retail partnerships to engage soccer fans nationwide.
Image Credit: Canada Soccer x Haleon Canada
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