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Nutrafol enters Ulta Beauty on July 20, bringing its best-selling hair growth supplements and topical solutions to Ulta.com and, starting August 3, to 500 retail locations across the U.S. The partnership marks a major retail milestone for Nutrafol, expanding access to its physician-formulated, clinically tested products designed to address thinning hair at the root — whether driven by hormones, stress, aging, or postpartum recovery.
The launch lineup includes ‘Nutrafol Women,’ ‘Women’s Balance’ (for women 45+), and ‘Postpartum,’ along with scalp and hair products like the Hair Serum, Shampoo, Conditioner, and even Nutrafol Skin for mild acne. Ulta Beauty will support the launch with education-driven activations and in-store guidance, aiming to destigmatize hair thinning and boost consumer awareness.
Nutrafol’s entry into Ulta significantly scales its reach while aligning with the retailer’s growing wellness focus. The collaboration also positions Nutrafol as a leader in the emerging intersection of beauty, wellness, and clinical-grade innovation.
Image Credit: Nutrafol
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