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Wendy’s is stepping into the retail meat aisle with the launch of its fresh, never frozen quarter-pound beef patties, now available for purchase at select Kroger-owned grocery stores. This new offering allows fans to bring the signature Wendy’s flavor home to their own grills. Currently, the product is being piloted in two key markets—Columbus, Ohio, and Denver, Colorado—through local Kroger and King Soopers locations.
Priced at $9 for a pack of four, each patty comes in at an accessible $2.25, making it a competitive option for consumers looking for restaurant-quality beef at home. This retail move aligns with Wendy’s broader strategy to diversify its brand presence while responding to growing consumer interest in premium at-home dining experiences. If the pilot proves successful, a wider rollout could be on the horizon.
Image Credit: The Image Party
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