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Sleeman Breweries has launched an unconventional marketing campaign by partnering with PGA Tour caddie Dave Markle to celebrate the often-overlooked role of caddies in professional golf while engaging amateur players through personalized coaching. This initiative aligns with Sleeman’s ‘Real Ones Know’ brand platform, which emphasizes authenticity and celebrates everyday individuals rather than elite athletes.
Sleeman Breweries’ campaign offers Canadian golfers the unique opportunity to submit videos of their swings for analysis by Markle, with one participant winning a chance to play nine holes with him as their personal caddie. This approach cleverly bridges the gap between professional and recreational golf while reinforcing Sleeman’s position as Golf Canada’s Official Beer through experiential activations at events like the Canadian Open. The association with golf’s behind-the-scenes heroes — the PGA Tour caddies, in this case — adds a layer of storytelling that differentiates the brewery from typical sports sponsorships.
Image Credit: Sleeman Breweries
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