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The product range has three formulations including Rest & Relax, Focus & Flow and Relieve & Ease, which are each formulated to help with a specific purpose, mood or feeling. The products feature the brand’s TiME INFUSION technology that will deliver rapid onset of the effects in just five to 15-minutes to maximize benefits as quickly as possible.
CEO Bill Morachnick spoke on the Brightside by Charlotte’s Web range saying, “Brightside is for anyone who’s ever wondered if hemp THC could fit into their wellness routine but didn’t know where to start. Brightside represents our strategic response to growing consumer demand for precision wellness solutions that integrate THC. We’ve leveraged advanced delivery technology and thoughtful formulations to create a product that’s not only fast-acting and consistent, but also rooted in our commitment to safety, transparency and evidence-based wellness. It’s a smarter way to explore THC — designed for those who want to feel better with controlled experiences.”
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