[ad_1]
‘Michelob ULTRA’ is bringing soccer fans closer to the action than ever before as the Official Beer Sponsor of the FIFA Club World Cup 2025™, taking place across the United States from June 15 to July 13. As part of its immersive campaign, the brand will unveil a series of activations designed to merge celebration, sport, and superior fan engagement.
From in-stadium beer gardens and branded packaging to a star-studded ad campaign featuring global ambassador Lionel Messi, Michelob ULTRA will transform twelve host venues with interactive experiences. The brand’s ‘Superior Hotel’ campaign and new Michelob ULTRA Pitchside Club in NYC offer fans exclusive access and watch parties during the semifinals and finals.
ULTRA’s ‘Superior Access’ initiative also includes contests like the ‘Superior Call Up,’ offering one fan VIP placement with Auckland City F.C. during the tournament. Limited-edition merch and on-site games round out the celebration.
Image Credit: Michelob ULTRA
[ad_2]
Source link