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The U.S. convenience store industry is running the annual 24/7 Day initiative to recognize and support first responders and emergency personnel through coordinated acts of appreciation. Now in its seventh year, the ‘We See You. We Thank You’ event has grown to involve over 90 retail chains and suppliers representing 35,000 stores across the country.
As part of this year’s commemoration, NACS Foundation introduced meaningful new elements, including the First Responder of the Year Award, which provides free fuel for a year to an exceptional nominee, while maintaining popular offerings like complimentary coffee, meals, and merchandise for uniformed personnel.
Beyond immediate perks, the event serves a dual purpose of raising awareness and funds for the American Red Cross. The NACS Foundation’s coordination of this massive logistical effort demonstrates how an entire industry can mobilize to create meaningful community impact through unified action.
Image Credit: NACS Foundation
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